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South Dakota Campaign
This campaign promotes travel and tourism to South Dakota with an illustration design inspired by vintage state park posters from the 1940s-1950s. The design is used for posters, advertisements, and merchandising.
The type and color palette are reminiscent of those vintage posters and bring a warm and welcoming feel to the design. All of the advertisements promote South Dakota's tourism website. The tote bag merchandise features a simple and minimalist version of the illustration.
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