Cat Food Brand Concept
This brand concept is a cat food brand named Four Fresh Paws. It's a colorful and illustrative brand with three different packaging. Each color has its own product, which gives the brand order and simplicity. The cat illustration is also kept simple, but still playful to catch the eye of the cat-lovers shopping for their pets. The products come with three different flavors as well as three different styles of packages.
The type for this brand is a bold sanserif font for the primary font and a more playful serif font for the secondary font. If the cat illustrative logo is not placed on the three brand colors, the face of the cat changes to the respective color as shown above. The advertisement keeps the consistent theme of a simple design based on the illustrations and colors that are recognizable from the packaging.
